Peter Behrens Aeg Logo

Behrens logo design for German. The movement for artistic reformr in Germany was from the start deeply involved in the question of national idenity.

Peter Behrens Aeg Identity System Behrens History Design S Logo Design

Peter Behrens AEG Turbine Factory Berlin 1909 Background.

Peter behrens aeg logo. Peter Behrens most iconic design project is arguably the Allgemeine Elektricitäts-Gesellschaft also known as AEG turbine factory. More than an architect Behrens was employed by AEG since 1907 as an artistic consultant and designed the companys electrical products as well as its logo and other company graphics. Working as a designer and architect he developed a corporate design for AEG before anyone had ever used the term creating product designs fonts and the AEG company logo.

He designed the entire corporate identity logotype product design publicity etc for AEG company. He was also in charge of the overall image of the company. Originally these three large letters were mounted on the roof top of a company building.

Commissioned in 1907 with no prior formal. This is an original AEG company logo designed by the German architect Peter Behrens in 1912. Peter Behrens was the first person which.

In the year 1002 Peter Behrens designed a Behrens typeface. According to James-Chakraborty 2000 p. Peter Behrens was not only the father of German industrial design - he was also the founder of corporate identity.

Covers for Berlin Electric Works Magazine- Modular divisions framing the space with a medium-weight rule central placement of static elements behrens type simple objective. Architect Peter Behrens was commissioned with the design of the new building. Peter Behrens designed industrial products such as lamps fans clocks and other electrical products.

See more ideas about behrens history design art nouveau. The invention of modern industrial architecture The contract was awarded to Peter Behrens who had studied at schools of art in Hamburg Karlsruhe and Düsseldorf. Designed the first logo socetario and uses it to AEG.

In 2004 appliances from AEG became designated AEG-Electrolux to signify the link with Electrolux. He had to work well with type in the advertisements for AEG. Peter Behrens 1868- 1940 was a German architect and designer.

The history of AEG Allgemeine Elecktricitats- gesellschaft better known around the world today as the brand AEG looking back to 120 years its not only about electrical tools and engineering but a role in establishing the field of industrial design with multitalented German designer peter Behrens. How exactly Peter Behrensa painter turned graphic designercame to receive his first commissions from AEG in 1907 remains somewhat unclear. After the design of the AEG factory by Peter Behrens the company consulted with him again in order to rebrand themselves.

In line with the constantly changing nature of the business the initial hexagonal form of the logo design was also temporary and only lasted until 1908. AEG - Peter Behrens - The origin of the AEG logo - Ever since its foundation in 1887 in Germany AEG has pioneered advanced electrical engineering in consumer products. Those participating in the movement were caught between a desire to return to their pre-industrial roots and an equally strong impulse towards modernization as the.

He built factories such as the AEG Turbinenhalle Turbine Hall in Berlin and buildings for workers housing. AEG logo designed by Peter Behrens 18 Peter Behrens On Januar y 31 1908 a copyright application was made for Behrensâs hexagonal AEG trademark. 123 Behrens designed the lettering Dem Deutschen Volk Figure 9 on the entrance portal of Reichstag in Berlin in the year 1916 as a populist move during the World War I.

Over the years like Behrens already had pursued for years the AEG brand and logo got simplified and stylized even further remaining only three letters. Working for AEG Behrens was the first person to create logos advertising material and company publications with a consistent unified design. The creation of the typeface for the German company Allgemeine Elektricitäts-Gesellschaft also known by the acronym AEG was an important project completed by designer Peter Behrens.

Feb 16 2018 - Explore Wissam Shawkats board Peter Behrens followed by 1265 people on Pinterest. Behrens and AEG. Lets go back to 1907 when Emil Rathenau commissioned the AEG corporate identity project to architect and industrial designer Peter Behrens appointing him Artistic Advisor.

AEG Turbine Factory- Peter Behrens. AEG Logo - signifies mathematical order while functioning as a bisual metaphor relating to the complextiy and organization of a 20th c corporation to a beehive. An early pioneer of brand identity Peter Behrens designed one of the first standardized identity programs for AEG in 1907.

Behrens a pioneer of corporate-design created the word mark AEG for the Allgemeine Elektrizitäts Gesellschaft. The contributions of Peter Behrens upon this project grew his name and value in the design community and set him aside from others. He is considered the first industrial designer in history.

But the credentials Behrens brought to this appointment were substantial and his success within the industrial powerhouse was immediate.

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